VVG upholds the core spirit of leading a good life and incorporates aesthetic considerations into cuisine and selection, creating dialogues with customers in its every corner.
VVG endows "food" with a brand new aesthetic culture by means of exhibitions. We dig into the stories behind food ingredients and express the connection between ingredients, land and people in an artistic form.
VVG tours the world with selected articles, and reads the thoughts of all things with books. Collecting all kinds of lifestyle possibilities, it conveys aesthetic appreciation in life.
VVG has created its own aesthetic community through various life aesthetics projects, such as restaurants, bookstores, boutique shops, and catering, with stories found everywhere on the premises.